Digital Marketing / Promoting / Online Marketing are among the most used terms of the industry today. However, it is sadly just a couple of jargon for most of the people who hear it and employ it to convey their mind. What exactly is digital marketing and what part of it important for today’s business personality? We’re here to break it down you r in the simplest words possible.
Online Marketing will be just marketing of your product or service onto digital platforms so as to contain onto your loyal consumers as well as increase your reach to new potential target audience immediately.
That is the software. That is what Online marketing may be. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing is a wider concept along with social media marketing in the sense that, all social networking platforms are available digitally i.e. online. However, there are other platforms that are categorized as digital marketing other than social media marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of your product on search such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a technique of developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It’s a way to get higher rankings associated with search results regarding the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every webmaster as it can help stand out on the list of sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it to be able to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cases. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy these people so as support keep reminding them about their visit to your website.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for a big digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771